HSL Chairs
My Senior Creative role involves designing and guiding projects from conception to completion across the complete HSL portfolio. Everything from new product launches and seasonal promotional campaigns to external signage and delivery van liveries.
Brochure Design
Designing printed and digital brochures for the HSL product offering. This can range from 4pp foldouts to full 150+ page catalogues.
Promotional Material
I have designed and managed full seasonal promotional campaigns. The campaigns span all customer touch points such as Press, TV, Paid Social, Door Drop Postal Leaflets, Web/Ecommerce and Demand Gen.
POS
In-store POS design for HSL's 60+ showrooms. I have designed for different applications such as lightboxes, vinyl, totems, lecterns and bespoke built units.
Home Comforts
A key project I am proud of is designing the company's seasonal in-house wellbeing booklet. This was a refresh on the previous style, taking influences from literature classics to suit our demographic.
External Signage
Designing and setting up artwork for showroom external signage. Applications include wooden panel/tray signage, contra vision displays, bus stop signs, canvasses, vinyl, and light boxes. A key project was the Henley-on-Thames showroom which I designed a wooden signage front to match the surrounding area and give the showroom a premium feeling shop front.
