HSL
Starting as a Junior Creative Artworker, I was promoted quickly. My Senior Creative role involves designing and guiding across projects from conception to completion. My other responsibilities include proofing work, ensuring it all fits HSL’s brand guidelines and is suitable for our 55+ demographic.
Nationwide Door Drop design, reaching 6 million postcodes with individual artwork setup for each of HSL's 60 showrooms.
Door Drop
Press Adverts
Artwork selection and design for nationwide magazine and newspaper publications such as Radio Times, Daily Mail, Daily Telegraph and many others.
Home Comforts
Design of the company lifestyle/well-being book Home Comforts.
Brochure Design
Designing brochures across the HSL product offering. Click to explore the full brochure.
Digital
Designing across digital mediums such paid social, organic, web, email, demand gen, TV and press.

Print material
Designing for a wide range of print applications such as flyers, posters, wallets, booklets, stationary and merchandise.
Signage/POS
Designing and setting up artwork for showroom external signage and internal POS. Applications include wooden panel/tray signage, contra vision displays, bus stop signs, canvasses, vinyl, and light boxes.











































